From their launch, Texas Sun Western Wear managed to go from non‑existent to selling a significant volume. Weekly profitability increased even with higher return rates, all while we pruned away waste and reallocated budget to high‑conviction terms.

Sponsored Brands Video and Product Collection ads increased audience awareness which fed conversions for Sponsored Products, gave the Funky Monkey belt a fast foothold, and unlocked runway for two follow‑up SKUs.

When inventory tightened, we pulled back the ad spend to protect margin and avoid stockouts, while the sales pace and weekly profit stabilized. The account now runs on a controllable find-graduate-scale rhythm, with Store Spotlight ready to boost AOV through cross-sells. Most importantly, the brand has a repeatable, low‑drama launch system they can crank up for velocity or turn down for cash flow – all without living inside Ads Manager.