Dirndl & Tachtenhaus - Sophie Society

How We Supercharged This Apparel Brand to a Record $578k Month at 11% ACOS

Took Brand From $420k To $578k/Month
Maintained Profitability With 11% ACOS
Fully Restructured Advertising Account

The Results

We implemented a growth strategy that made an already strong brand even stronger. Our changes resulted in the brand’s highest sales month ever, hitting $578k in total monthly revenue. We achieved this new company record profitably, with a super low ACOS of just under 11%.

This explosive growth was driven by a few key factors, including aggressive brand shielding, campaign placement adjustments and SB video campaigns. One of the newly set up campaigns scaled from $500 a day to over $10,000 a day in just 5 days, proving the new campaign setup could capitalize on market demand.

About The Brand

Dirndl Trachten Haus is a major seller of traditional German clothing, offering well-known products such as “Dirndl” and “Lederhosen”.

A High-Performing Account With Untapped Potential

Dirndl Trachten Haus was already doing well. But a deeper look into the Amazon ad account revealed the campaigns were leaving a lot on the table. They were missing fundamental ad types and didn’t maximize campaign settings to their fullest extent.

Upon onboarding them, we quickly uncovered a number of core issues:

Ineffective Product Targeting

We found all 200+ products lumped together in the same campaigns, severely restricting the impressions any one product could get. While best-sellers were starving for more budget, the low-performers were racking up wasted spend.

1 Lack of Sponsored Brand Campaigns

The brand was almost entirely ignoring Sponsored Brands. They had one single Sponsored Brand Video ad campaign running during peak season.

2 No Brand Defense Campaigns

Dirndl & Trachtenhause didn’t have any brand shielding campaigns running. This left product pages wide open for competitors to place their ads and steal away high-value customers.

3 No Placements Optimizations

Campaigns weren’t being optimized for placements. Often, impressions and clicks would flow to the worst performing placements, resulting in lots of wasted ad spend.

4 How We Helped This Brand Capitalize On The Seasonal Spike

Dirndl Trachten Haus was already performing well, but we made a series of changes to immediately capitalize on the seasonal traffic spike.

1 Protecting Margins While Scaling

While aggressively scaling the campaigns, we held the line on the brand’s 10% TACoS goal. In the final week of September, ACOS was at a low 11%, proving we could scale this growth profitably.

2 Aggressive Brand-Shielding

We immediately launched a series of brand shielding campaigns. This secured all sponsored placements on their own listings pages, keeping competitors from stealing valuable sales.

3 Campaign Structure For Highest Impact

We dismantled the “catch-all” campaigns. We broke out the top-performing ASINs into their own dedicated campaigns, allowing us to focus the budget on the products that mattered most.

4 Strategic Placement Modifiers

We strategically increased campaigns for Top-of-Search placements. This simple adjustment helped increase the share of clicks coming from TOS by 31%.

5 $420K → $578K

Monthly Revenue

10.9%

ACOS

Highly Effective

SB Video Ads

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How We Supercharged This Apparel Brand to a Record $578k Month at 11% ACOS

The Results

About The Brand

A High-Performing Account With Untapped Potential

Ineffective Product Targeting

1

Lack of Sponsored Brand Campaigns

2

No Brand Defense Campaigns

3

No Placements Optimizations

4

How We Helped This Brand Capitalize On The Seasonal Spike

Sponsored Brands Video Campaigns

1

Protecting Margins While Scaling

2

Aggressive Brand-Shielding

3

Campaign Structure For Highest Impact

4

Strategic Placement Modifiers

5

$420K → $578K

Monthly Revenue

10.9%

ACOS

Highly Effective

SB Video Ads

Rank And Profit With Us

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