Educational Brand Quadruples Their Sales to $30K/Month

Going From Struggling To Scaling With A 4x Revenue Surge

Grew organic ranking while increasing price
Increased average daily sales from 10 to 50 units
Quadrupled monthly revenue to over $30,000/month
Raised average price from $32.00 to $39.99 while scaling sales

The Results

All these systems worked together to transform a struggling brand selling 10 units a day into a thriving business that averaged 30-50 units a day. This quadrupled their monthly revenue to over $30,000, all while improving their advertising efficiency and getting them a strong organic rank. In their words: “I can’t even explain to you how excited I am I made that decision that day.” Now their goal is to build on this powerful new foundation and continue scaling.

About The Brand

Study Key’s mission is to create beautiful and effective educational flashcards that stand out from the competition. As the founder of the brand, Nafiseh put her energy into creating a product that children and parents would love. But turning this passion into success on Amazon wasn’t easy. Study Key needed a partner who could help them thrive in the complex Amazon marketplace.

Ad Spend Was High, Sales Were Flat

They Had A Fantastic Product…But Had Hit An Advertising Brick Wall

Study Key had a successful launch with their educational flashcards, but their Amazon growth had flatlined. They were at a point where their in-house efforts just weren’t working anymore.

As they put it, “We were struggling to gain ranking… I myself wasn’t experienced with campaigns at all… we were not gaining the success that I hoped for.”

Once we onboarding them, we quickly uncovered these core issues:

Ineffective Campaign Structure

Their campaigns didn’t have the strategic segmentation they needed to control their spend, target keywords effectively, and optimize for their specific goals, which led to wasted ad dollars.

1 Stagnant Organic Rank

Even though they’d spent nearly $5,000 a month on ads, their organic ranking wasn’t improving. They were paying for sales but weren’t building long-term visibility.

2 Unsustainable Pricing

To stay competitive, they were forced to sell their main product at a discounted price. This lower price point, combined with only selling 10 units a day, seriously capped their revenue and profit.

3 Underutilized Creative Assets

The brand had tons of high-quality video and image assets that weren’t being used to their full potential in advanced ad formats to boost engagement and conversions.

4 Lack of Technical PPC Expertise

The founder was good at design and product development, but not the technical side of Amazon PPC, and this was holding the business back from reaching its potential.

5 Strategic Ads + Smart Pricing = Study Key’s Surge

How We Quadrupled Study Key’s Growth and Got Them Ranking

Study Key had a winning product and strong creative assets. But they didn’t have the Amazon-specific advertising systems that could really unlock their growth potential.

Sophie Society stepped in, ran a full analysis of their account, and put in place a PPC and pricing strategy that got Study Key scaling fast.

We Built A Sophisticated Campaign Structure

We completely overhauled their ad account and segmented campaigns by match type and semantic core (e.g., “Flashcards,” “Toddler Learning,” “Montessori Toys”). This included creating “Single Keyword” campaigns for their most valuable terms which gave us tight control over bids, budgets and placements

1 We Launched A Strong Keyword Harvesting & Filtering System

By merging data from Helium10, Amazon’s Product Opportunity Explorer, and historical Search Term Reports (STRs), we put together a master keyword list. We then implemented a bi-weekly cycle of harvesting new terms and filtering non-converting ones which kept campaigns lean and effective.

2 We Launched A Strong Keyword Harvesting & Filtering System

3 We Put Strategic ASIN & Video Ad Targeting In Place

We used their high-quality video assets to launch Sponsored Brands Video campaigns that targeted top competitor ASINs and high-intent keywords. This let us take market share from big established players on the most valuable searches.

4 We Drove A Profitable Pricing Strategy

The success of the new PPC structure generated enough sales and ranking positions to stop promotions and increase their product’s selling price from $32.00 to $39.99. This one change improved their margin on every sale.

5 We Focused On Boosting Organic Rank Through Paid Ads

We understood the client’s number one goal was to rank organically. Our entire PPC strategy was designed to use PPC ads to drive sales for them, which then improved their organic positioning for key terms and created a flywheel of growth.