Popcorn Brand Goes From $10K/M To >$100K Months.

From Flatlined To Flourishing in 12 Months

Optimized product listings for maximum conversion
Launched a new B2B discount strategy
Maintained strong margins while 6× scaling

The Results

All these systems worked together to turn a stagnant $10K/month business into a rapidly growing brand scaling towards $60K/month. This culminated in a peak of $115K one month (while maintaining healthy ad spend efficiency), and their goal now is to consistently hit $100k+ months.

About The Brand

Gourmet Popcorn Brand

This speciality popcorn brand was founded in 2018 with a simple mission: craft the best-tasting popcorn on the market, using high-quality ingredients and flavour combinations that keep customers coming back for more. But cracking the Amazon code wasn’t easy, and the brand needed more than just good popcorn to scale in a hyper-competitive space.

Seasonal Spikes With No Strategy For Stability

They Had Fantastic Products, But Had Hit a Major Growth Wall.

The brand had successfully built their gourmet popcorn business from scratch through sheer grit and hustle. But they reached a point where their growth on Amazon stalled. Without the technical expertise, time, or systems to scale further, they were running into roadblocks that were seriously limiting how far they could go on their own.

Upon onboarding them, we quickly uncovered a number of core issues and insights:

Lack of Campaign Structure & Optimization

Their campaigns were loosely organized, making it difficult for them to segment their products, control their budgets, or optimize performance across their different flavors and SKUs.

1 Minimal Flavor-Based Targeting

With many different popcorn flavors available, their campaigns didn’t have the opportunity to target and scale individual product personalities and customer preferences.

2 Untapped B2B & Discount Strategies

They had no structured approach to leveraging bulk sales, B2B pricing, or discount models. As a result, they were leaving significant streams of revenue completely untouched.

3 Limited Conversion Rate Optimization

Their listings were not fully optimized to maximize conversion, meaning they were leaving easy wins on the table that could boost their sales volume and PPC efficiency.

4 Seasonal Revenue Volatility

Search volume and sales fluctuated heavily in certain months, yet they didn’t have a clear strategy to stabilize performance or plan around seasonal dips.

5 Launched B2B, Split SKUs And Optimized Everything

How We Doubled Growth and Scaled Their Brand

The brand had built a great product catalog and an early sales foundation. But they lacked the Amazon-specific systems and expertise to really unlock their true growth potential.

Sophie Society stepped in, ran a full analysis of their business, and put together a multi-step strategy that got them profitably scaling.

We Segmented Campaigns By Individual Flavors And SKUs

We gave every popcorn flavor its own individual campaign structure. This allowed us to control bids, budgets, and targeting at every level to make sure each product was optimized based on its own performance data and customer demand.

1 We Developed Flavor-Specific Keyword Targeting

By using PPC search term reports and historical data, we identified high-converting search term families tied to each popcorn flavor. This let us put together hyper-relevant campaigns that targeted shoppers looking for specific flavors.

2 We Launched B2B Discount And Bulk Order Strategies

After identifying their untapped B2B potential, we implemented bulk purchase discount models so the brand could attract more corporate buyers, event planners, and other high-volume customers.

3 We Optimized Product Listings For Maximum Conversion

By leveraging keyword data from their PPC performance, we began restructuring titles, imagery, and listing content. This increased both their organic rankings and conversion rates all across the board.

4 We Managed Seasonal Changes Through Proactive Budget Allocation

We closely tracked search volume cycles which allowed us to proactively adjust budgets and campaign pacing. This let us smooth out sales volatility while keeping the brand profitable all year-round.

5 We Protected TACoS And Margins While Scaling

While aggressively growing the brand, we carefully and continuously monitored ACoS and TACoS to make sure scaling didn’t eat away at the brand’s profitability.