Sophie Society Takes PlexusDX From $0 To $100K Month

From Zero Traction to $100K/Month in 6 Months

Scaled from $0 to a >$100,000 sales month
Secured the #1 organic rank for their primary keyword
Built a powerful customer acquisition funnel for backend profit

The Results

These integrated systems transformed PlexusDX from a brand-new seller into a dominant force in its niche. The journey from $0 to a record month of over $100,000 in under six months proved the strategy’s success.

By treating Amazon as a customer acquisition engine, we not only generated massive sales but also built a sustainable growth model for their entire business. Armed with the lessons learned and a proven playbook, PlexusDX’s goal is now to consistently hit $100k+ months and replicate this success as they launch new product lines

About The Brand

PlexusDX was founded by Jay Hastings & Adam with a clear mission: to empower individuals with personalized health insights through accessible genetic testing. Their product catalog included a range of specialized tests, but they faced the daunting task of launching a new product on the world’s most competitive marketplace. They needed a partner with a proven Amazon playbook to turn their groundbreaking science into commercial success.

A Groundbreaking Product, But No Amazon Strategy

PlexusDX had developed a fantastic product line but had no presence or experience on Amazon. They were starting with zero sales history and, in their own words, were “feeling our way around in the dark.”

Without the technical expertise or a clear strategy, they were poised to spend months on trial and error with no guarantee of success. Upon partnering with them, we identified several core challenges:

No Initial Sales or Traffic

They were starting from a blank slate, with no brand presence, traffic, or sales velocity on the platform. As the client put it, “We had nothing until you guys came along.”

1 Untested Product Portfolio

With 10 different genetic test variations, they lacked the data to know which products had real market demand, making it impossible to focus their budget and marketing efforts effectively.

2 Lack of an Amazon-Specific Launch Strategy

Their initial approach was costing them valuable time and momentum. They were learning hard lessons on the fly and needed an expert-led strategy to launch correctly from day one.

3 Difficulty Interpreting Data

While they could access reports, they struggled to translate that data into actionable insights. Their strategy amounted to “making some guesses,” and they needed a data-driven partner to lead the way.

4 How We Launched and Scaled PlexusDX From Day One

PlexusDX had a high-potential product but lacked the Amazon-specific systems to unlock its growth. Sophie Society stepped in to provide a complete launch-to-scale strategy that put PlexusDX on a rapid upward trajectory.

We Identified The Winning Product Variation

We systematically tested their entire 10-SKU catalog and analyzed PPC and sales data to find the winner. Their “Methylation Test” showed the clearest customer demand, allowing us to focus our efforts on a proven product.

1 We Built A Focused, Effective PPC Structure

We funneled the ad budget into campaigns built around the winning Methylation Test. Using a strategic mix of Sponsored Brand Video, Headline Search ads, and Sponsored Product campaigns, we created a strong foundation to capitalize on their core keywords.

2 We Established A Lead-Generation Model For Backend Profit

We understood that the client’s business model thrived on backend sales. So we strategically positioned Amazon as a powerful “top-of-funnel” customer acquisition tool, focusing on driving initial sales to fuel their ecosystem, even if it meant lower front-end ad profitability.

3 We Secured #1 Organic And Paid Placements

Our aggressive PPC and optimization strategy quickly propelled their hero product to the #1 organic rank for “methylation test” while simultaneously capturing top-of-page ad placements, creating a commanding presence on the search results page.

4 We Provided Full-Funnel Strategic Guidance

From advising on FBA inventory strategy to interpreting performance data, we became their dedicated Amazon expert. This allowed them to “ride off of our management curve” and make fast, confident decisions.