Sophie Society Takes Consumables Brand To $22K/Month In First Year

From New Launch to $22K/Month Sales

Scaled new collagen product to five-figures in months
Deployed a structured, highly effective launch strategy
Built a growing subscription base of 208+ customers

The Results

We elevated Just Like Jane from a brand-new idea to a profitable Amazon business. Our strategy took their flagship collagen product up to $22,000 in monthly sales before a temporary stock out.

Most importantly, the brand achieved a positive ROI in its very first year. The focus on subscriptions has built up over 208 recurring customers, and new products like “Daily Boost” are already showing even better sales data than the initial successful launch.

About The Brand

Just like Jane was set up to offer custom-formulated consumable products to health-conscious buyers. Their goal was to stand out by focusing on quality ingredients and creating unique items, like their collagen and “Daily Boost” products. However, they needed an expert strategy to break into the crowded market and build a sustainable business.

They Were Launching a New Brand in a Highly Competitive Space

Just Like Jane had some great unique products, but launching a new brand in their niche on Amazon was a huge challenge. They didn’t have a deep understanding of Amazon’s PPC and launch dynamics, and that made profitability and growth a major hurdle for them.

After onboarding them, we quickly uncovered these core issues:

Getting Into A Competitive Market

The brand was trying to make its way into the highly saturated consumables and supplements category. In turn, this made it difficult for them to get initial visibility and market share.

1 No Clear Launch Strategy

They needed a structured data-driven plan to launch products, or else they would see a repeat of all the issues that led to their early unsustainable losses.

2 Difficulty Marketing Unique Formulas

Amazon’s keyword-based algorithm was difficult to use effectively for marketing new custom formulas that potential customers wouldn’t be directly searching for yet.

3 Unclear On How To Achieve Profitability

For a new brand, spending a lot on ads without a clear path to a positive ROI would quickly drain their budget and put their whole venture at risk.

4 No Subscription Model

There was no strategy to build recurring revenue with subscriptions, yet doing this would be essential for building long-term growth and LTV in the consumables space.

5 How We Launched a New Consumables Brand and Achieved Profitability In The First-Year

Just Like Jane had big goals, but they didn’t have the Amazon launch and scaling systems to get there. So Sophie Society stepped in, did a full analysis, and implemented a full PPC strategy to get the brand quick but profitable growth in their competitive niche.

We Established A Structured Launch Framework

We built campaigns from the ground up, segmenting by match type, search volume and semantic core. This let us control spend, maximize keyword discovery, and efficiently allocate their budget based on the performance data.

1 We Deployed A Multi-Pronged Targeting Approach

We used a mix of Automatic campaigns for broad discovery and Manual campaigns that targeted high-volume keywords and relevant product categories. This way we ensured we were capturing demand from every angle.

2 We Launched High-Converting Video Ad Campaigns

We leveraged Sponsored Brands video ads to tell the brand’s story and show their products. This worked well, achieving a low ACoS of 18% and driving profitable sales.

3 We Put An Aggressive Subscription Strategy In Place

To boost LTV and bring in a stable recurring revenue stream, we focused on increasing the subscription count. To achieve this we tested a 50% first-purchase Subscribe & Save discount to rapidly build a base of loyal, repeat customers.

4 We Optimized For Profitability From Day One

We were monitoring the performance data while scaling aggressively. We focused on TACoS and overall account health to keep the brand achieving a positive ROI in its first year, which is rare in this category.

5 We Kept Our Approach Data-Centric

We made sure all our strategic decisions were backed up by statistically significant data. This let us work through market volatility, confidently scale their winning campaigns, and deliver the data-driven professional approach the client valued.