How We Took A Golf Brand From $5K To $20K/Month In 90 Days

‘Fired Up’ Goes From High CPC Losses to 4x Revenue Growth and Profitable Scaling

Switched to profitable product strategy
Built brand store + launched video ads
Started weekly reporting + daily support

The Results

4X Revenue, 12.79% CVR, and Ready to Grow

In 90 days with us, Fired Up went from barely breaking even to completely funding their inventory from their revenue. Their monthly sales jumped from $5K to $20K, their conversion rate hit 12.79%, and their daily sales more than quadrupled (6 to 25 units per day).

The hero image split tests got the brand more clicks, and the new regular communication with the team gave Fired Up’s owner, Ricky, the clear picture and control that he’d been missing.

Today, Fired Up is profitable, confident in growing further, and are actively planning to launch their next two products.

About The Brand

Fired Up

Fired Up is a premium golf gear brand that sells high-quality, travel-ready golf bags for players who care about the durability and design of their gear. With brand owners who are passionate golfers themselves, Fired Up is on a mission to bring pro-level quality to regular golfers without the heavy price tag.

Burning Cash With No Clear PPC Strategy

Stuck Relying On Credit With Bad PPC Performance

When Fired Up joined Amazon, they were in a mentorship program and had a product they really believed in. But they had inconsistent PPC performance, their profit margins were very thin, and their visibility yoyo’d up and down. Even after they’d tested out a few agencies, they never got the results they wanted and were relying on credit to keep going.

So we took a deep dive into their situation and here’s what we found was holding them back:

Thin Margins and High CPCs

Their original product wasn’t enough to get them real profitable growth. Plus their ad costs were chewing into their margins, making every sale a near loss for them.

1 Zero Reporting or Oversight

The previous agencies they used had almost no transparency or regular updates, so Fired Up had no idea what was being done or why some decisions were made.

2 No Creative Testing

They had lots of images and creatives that had never even been tested, meaning they were leaving big CTR and CVR improvements on the table.

3 Dependent on Credit

The business relied on borrowed funds to maintain their inventory, meaning they weren’t able to keep themselves going through their revenue alone.

4 Unclear Strategy and Missed Opportunities

Because they didn’t have any segmentation, plans for ranking, or any real campaign structure, they were wasting the money they were spending.

5 Split Testing and Smarter Ads Unlocked Profitability

One Big Shift That Made Scaling Possible

Once we’d identified all the above, we put together a new plan focused on testing creatives and strategically expanding to get the brand growing profitably:

We Identified The Profitable Product And Prioritised It

We saw that their soft bag item just wasn’t scalable, so we recommended putting their focus on a new hardtop bag that had potential for better margins.

1 We Rebuilt Their Campaign From Scratch

To give the business more control and understand what was getting them results, we first segmented by match type and then by branded vs non-branded.

2 We Added Video Ads And A Real Amazon Store

We went beyond the usual ads by launching eye-catching video ads and building a full Amazon storefront to get them a higher CTR and AOV.

3 We Ran Hero Image Split Tests

By testing different creative elements like label bands and more emotional images, we found a winning image that greatly boosted their CTR.

4 We Installed Weekly Video Reports + Daily Access

We started giving Fired Up ongoing updates, which built up trust and stopped them feeling they were being left in the dark about their new strategy or results.