Taking A Paper Manufacturer From $10K/Month To $100K/Month In 1 Year

From Stagnant to Scaling in Under a Year

Slashed TACoS from 50% to 12%
Tripled main image click-through rate (CTR)
10x top line revenue increase

The Results

All these systems worked in tandem to transform a sub-$10K/month operation into a thriving brand that soared past the $100K/month mark in under a year.

By fixing the fundamentals and implementing a repeatable growth system, Cranium Press now operates with a highly efficient 12% TACoS. Their new goal is to consistently hit $120k+ months as they expand their catalog to more than 40 SKUs.

About The Brand

Cranium Press, founded by Will Runke, creates office and school products inspired by Will’s own experience in the industry. They were very strong with product development and manufacturing but lacking the Amazon platform experience to be a serious contender on the marketplace

They Had The Manufacturing Power, But Had Hit An Advertising Wall

Cranium Press had reached a hard ceiling with their Amazon presence. Their growth stalled, and their advertising efforts were costing them money. Without the deep expertise or structured systems to scale effectively, they were facing roadblocks that their production capabilities alone couldn’t solve.

Upon onboarding them, we quickly uncovered a number of core issues:

Ineffective & Unstructured PPC

Their ad account was chaotic. Campaigns were burning through cash with no clear methodology, resulting in a sky-high TACoS of near 50% and a significant drain on profitability.

1 Crippling Inventory Issues

A fear of tying up capital in slow-moving products led to chronic under-stocking. This meant frequent stockouts on some of their best items, which killed sales velocity and erased any gains made from their ads.

2 Poor Listing Optimization

Their product detail pages weren’t converting. The main images had a click-through rate below 1%, and shoppers who did click were not compelled to buy, leaving massive opportunities on the table.

3 Lack Of A Focused Strategy

Their initial “we can make anything” approach meant they lacked a cohesive brand identity and a clear customer avatar on Amazon, making it difficult to build momentum and rank organically.

4 Time & Expertise Constraints

The owner knew they needed a more strategic approach but simply lacked the bandwidth to develop and execute a sophisticated growth strategy on their own.

5 How We Systematized Growth for Cranium Press

Cranium Press had a solid foundation, but they were missing the Amazon-specific playbook to unlock their potential. Sophie Society stepped in, conducted a deep audit, and implemented a data-based strategy to scale sales profitably.

We Implemented A Profit-Driven PPC Structure

We completely overhauled their campaigns, turning off unprofitable targets and implementing our proven PPC methodologies of “keyword graduation” and “campaign chaining”. This quickly stopped the financial bleed and brought their TACoS down from an unsustainable 50% to a lean, profitable 12%.

1 We Built A Confident Inventory & Restocking Plan

By delivering quick, measurable wins on the advertising front, we gave Cranium Press the confidence to invest in their inventory. We provided clear guidance to prevent stockouts, making sure their growth was fueled by consistent product availability.

2 We Executed Data-Driven Listing Optimization

We identified the low-performing main image as a key bottleneck. Through A/B testing, we swapped it for a clear, benefit-oriented image that tripled the CTR to nearly 3%. This, combined with other listing enhancements, nearly doubled their conversion rate.

3 We Provided High-Level Strategic Guidance

Through daily communication, we became a true strategic partner. We provided critical insights on everything from A/B testing to cost-saving packaging changes, ensuring every decision supported their goal of profitable growth.

4 We Helped Refine Their Product & Niche Focus

We guided Cranium Press to concentrate their efforts on the “office and school supply” category. This helped them build authority, improve keyword relevance, and create a focused brand that resonates with a specific customer base.