Supplement Brand Hits 7-Figures & Doubles Revenue In 4 Months

From Linear Growth To 7-Figure Momentum

First 7-Figure Month
2x Revenue in 4 Months
TACoS Down + Organic Rank Surged

The Results

By shifting the brand to a TACoS-first growth spine and deploying a lean Ranking Campaign Strategy with Campaign Chaining, the brand’s revenue doubled in 4 months and they hit their first 7-figure month. Their CTR and CVR went up, their page-one visibility expanded on the highest-value terms, and blended costs went down as TACoS dropped.

Running Thumbnail-Target Optimization turned “ignored but relevant” queries into steady cash generators, while precision retargeting boosted the repeat-buy rate. This resulted in 7-figure months becoming the norm, consistently healthier margins, and growth that got easier as the brand added more products.

About The Brand

The brand sells non-mainstream supplements that are specifically made for biohackers and people interested in longevity. The products are made for educated shoppers who expect clear benefits, precise doses, and real differentiation from other products on the market. As a consumables brand with a strong potential for repeat-purchases, scaling the first purchase and making the most of any repurchase potential was essential to profitably growing on Amazon.

Shrinking Target Pool And Bleeding Budgets Stall Profitable Growth

Before Sophie, the brand’s growth was held back by targeting and structural issues that stopped their results compounding and kept their ad spend fragile. The account didn’t have a scalable hierarchy, discovery had dried up, and most wins were one-offs. The result was an unstable, pay-to-stand-still machine where they were spending more just to avoid slipping. Here’s what we found when we looked at their account:

Target Squeeze Cycle

Bad early negatives and exact-only targeting restricted what the account could do. Any promising variations were blocked, spend was being funneled into a few pricey exact terms, CPCs rose, discovery stalled, and the brand found they could no longer scale.

1 Ignored Semantic Cores

High-potential keyword groups were being ignored, and without any dedicated campaigns, budget, or matching copy, they never gained traction. This led to the brand missing easy traffic and volume they could have taken advantage of.

2 Low CTR on High-Relevance Terms

Even on the right searches, the brand’s image and title weren’t set up to get the click in a sea of search results. And because there was so little testing, there was less traffic and fewer conversions happening.

3 PPC Not Driving Rank

The brand wasn’t setting aside any budget to push their top keywords. They were cutting bids on terms that needed steady pressure to reach page one, leading to stalled visibility, placements slipping, and volatile rank which squeezed margins.

4 Linear Growth Treadmill

With little discovery and weak rank investment, revenue growth was tied to spend. The brand was funding weak campaigns to avoid slipping without giving the winners enough budget. This meant they were spending more without profiting proportionately.

5 The Solution

We executed a full-stack rebuild designed to break the squeeze and compound rank. We rebuilt targeting, budgets, and creatives from the ground up. Then we installed tight feedback loops so wins in ads improved the listing and wins in the listing improved ads. This resulted in paid and organic finally working together instead of fighting each other.

Semantic Core Expansion

We analyzed historical search data to find high-intent keyword groups. Then we built focused campaigns with clear goals and steady funding for each group, and aligned the copy and imagery. This gave these terms room to earn clicks, climb the page and scale.

1 Rank-Fuel Budgeting + Campaign Chaining

We shifted budget from low-impact to rank pushes on the top money terms, exchanging a short-term ACoS bump for stronger organic. Then, using Campaign Chaining, we scaled the winners across Auto→Broad→Exact and SB/SBV/SD, pacing by rank stage.

2 Thumbnail-Target Optimization (TTO)

We rebuilt the main image, title, and first-frame video around each keyword group’s core benefit, then A/B tested angles and claims. This led to a CTR increase, traffic lifted conversions, and costs fell as placements improved.

3 TACoS-First Reframe

We switched success metrics from ACoS to TACoS, and began investing where blended results improved. As the brand’s rank rose and sales turned organic, their CAC fell and margins expanded – even with short-term ACoS lifts. This led to durable organic traffic and profit.

4 Precision Retargeting

We timed Sponsored Display to each product’s real reorder window, and layered in our Instant SP Retarget the moment someone viewed the listing. As reminders hit right when shoppers were ready, repeat orders climbed and reorders sped up. This lifted LTV without any heavy discounts needed.