How We Took This Skincare Brand from $200K/Month To $1.1M/Month In 1 Year

5× Revenue Growth: Skincare Brand Hits $1.1M/Month After Sophie Society’s PPC Overhaul

Launched subscription-first strategy
Rebuilt PPC structure from scratch
Implemented real-time KPI feedback loop

The Results

All six strategies fell into place to catapult the skin care brand from a $200K plateau to a $1.1M/mo powerhouse in just six months while keeping steady. Active subscriptions exploded from 2,000 subscriptions to 15,000 subscriptions, meaning recurring revenue now covers nearly a third of total sales, and the brand consistently clears seven-figure months with healthy margins in hand.

ACoS Spiked, Sales Stalled, No Strategy

They Had A Much-Loved Skincare Product, But PPC Inefficiency Was Choking Growth.

The brand’s balms were winning raving fans and repeat buyers, yet their Amazon growth flat-lined the moment ad costs spiked. Founder Hunter was juggling every role himself, and without the time, systems, or deep PPC know-how, campaigns turned messy and expensive—severely capping how far the brand could climb on its own.

Skyrocketing ACoS

As competitors flooded the niche, average CPCs climbed and the brand’s once-healthy ACoS spiraled out of control.

1 One-Size-Fits-All Campaigns

Phrase, exact, broad, video—everything lived inside a handful of catch-all campaigns, choking both visibility and data clarity.

2 Missing Subscription Strategy

Subscribe & Save sign-ups had stalled at ~2,000 despite a stickiness rate most brands would kill for.

3 High Price Point in a Budget Category

At $39.99 (10 USD above category average) the brand needed iron-clad conversion fundamentals to win the click and the wallet.

4 Creative Staleness

Listings and main images hadn’t been refreshed in months: no UGC call-outs, no keyword overlays, no A+ narrative.

5 Rebuilt Their PPC From Scratch…Then Scaled Fast

How We Turned Ad Chaos into a 450% Revenue Spike

With popular products already in the catalog, what they lacked were Amazon-specific systems to turn fan buzz into predictable, scalable growth. Sophie Society dug into every metric, rebuilt the ad engine from the ground up, and rolled out a six-part plan that transformed PPC from profit leak to growth flywheel.

We Split Campaigns By Intent

Each hero product received its own exact, phrase and broad-match campaigns, giving us more granular control over bids, budgets, and placement settings.

1 We Made Subscribe & Save The Backbone Of Our Strategy

A “20% off” coupon, paired with targeting specific subscription-only keywords, grew active subscribers from 2,000 to 15,000 and pushed repeat purchases to 31 % of total sales.

2 We Dominated Search Results By Split Testing The Primary Image

By split testing the main image that shouted “MADE IN THE USA” and adding key benefits, we increased click-through rate and let the brand command the category’s premium price point without sacrificing conversion rate.

3 We Killed Under-Performing Campaigns & Keywords

With our weekly optimizations, we realized that Sponsored Brand Video campaigns were lagging performance, so we paused them and doubled down on high-yielding SP campaigns instead.

4 We Rewrote Listings For Maximum Conversion

We added keyword-rich titles, ingredient lists in the A+ Content section, and added UGC-content to the secondary images to push shoppers from being “interested” to “add to cart” in a single scroll.

5 We Guarded Margins While Scaling Like Crazy

Real-time ACoS and TACoS monitoring let us keep efficiency at 27% even as revenue rocketed from $200K to $1.1M in just six weeks.

6

This framework didn’t just rescue Hunter’s profitability—it unlocked a growth engine the brand can lean on for every new SKU, season, and sales surge to come.