How We Guided A Newbie Product From $600 To $12K/Month

From Struggling to Record-Breaking Profitability

From 55% TACOS to 25% TACOS
Enabled a 65% price increase while growing sales volume
Navigated a severe inventory crisis without losing momentum

The Results

Sophie Society’s partnership with Lisa turned a potential disaster into a true success story. Despite the manufacturing issues, our strategy grew Ullaholm’s sales from $602 in its first month to a record-breaking $12,630 in May.

The strategic brand positioning and powerful PPC performance let Lisa increase her price by 65%, which hugely raised her profitability. Without needing to deal with the day-to-day weeds of PPC, Lisa started spending her time on high-level strategy with the confidence of knowing she has a partner who can help her get through any challenge. Her goal now is to resolve any manufacturing issues and scale Ullaholm into a major brand.

About The Brand

Ullaholm was founded by Lisa Mazzetta, a new entrepreneur with a dream to create a premium, luxury cookbook stand that could be the centerpiece of any kitchen. However, coming fresh to Amazon, Lisa soon realized that simply having a high-end gift to sell wasn’t enough. Now she had to navigate the complexities of launching and scaling a brand on one of the most hyper-competitive platforms around.

She Had a Premium Product…But Also a Nightmare Scenario For a First-Time Seller

Lisa had high hopes when she launched Ullaholm. But as a first-time seller, she felt overwhelmed, and the first agency she tried completely failed to deliver. This bad situation was followed up with a serious manufacturing issue that almost ended the business before it could get started.

Once we’d onboarded her, we quickly identified various issues:

Terrible Inventory Failures

A massive 30-40% of Lisa’s inventory was arriving broken from the manufacturer. This made it impossible for her to maintain stock levels and resulted in ad campaigns constantly “stopping and starting”, which killed her sales momentum.

1 Lack of PPC Structure & Expertise

Her account had only two basic, unoptimized exact-match campaigns running. Because of this, Lisa was leaving massive opportunities on the table which stopped her having any real chance of growth.

2 First-Timer Overwhelm

As a new seller going through a launch crisis, Lisa was terrified of “pushing the wrong button” and wasting money, and she didn’t have the strategic framework to make long-term decisions confidently.

3 Poor Creative & Listing Optimization

Her product listing wasn’t fully optimized to communicate the premium quality of her product, which in turn reduced conversions rates and didn’t justify the luxury price point of the item.

4 No Strategic Partner

Lisa needed more than just a campaign manager; she needed an experienced guide to help her get through bad situations, give her mentorship, and show her the bigger picture for her brand.

5 We Built a Strategy to Drive The Brand’s Growth - Even Through Tough Situations

Sophie Society stepped in to be Lisa’s PPC manager and the strategic partner she needed. We immediately addressed the biggest issues with her account and built a flexible strategy that could drive growth for her, even with serious inventory challenges.

We Completely Restructured Her PPC Account

We built a new campaign structure from the ground up, segmented by keyword “families” (Cookbook, Book, Kitchen) and launched dedicated single-keyword campaigns for top performers like “Cookbook Stand.”

1 We Rolled Out Advanced Ad Formats And Targeting

We launched Sponsored Brand Video campaigns which became the account’s best performers with a 35% ACoS. We also used Sponsored Display and targeted lower-rated, higher-priced competitors to take their market share.

2 We Overhauled The Creative and Product Listing

Our content team delivered a full creative upgrade with Premium A+ Content and optimized her listing copy. We also redesigned the main image to boost CTR and clearly communicate the product’s premium features.

3 We Acted As A Strategic Inventory Partner

We worked with Lisa every day, adjusting her PPC spend and strategy based on her stock levels going up and down. This let us maximize sales whenever possible, save her budget in shortages, and get through the inventory “roller coaster” together.

4 We Provided High-Level Mentorship

We helped Lisa shift from short-term fear to long-term “big picture” brand building with our monthly strategy calls. This gave her the confidence to raise her price by 65% which dramatically improved her margins.