Taking A Brand From Near-Collapse To #1 Best-Seller Spot

From Buried In The Rankings To #1 Best-Seller Spot

Clawed back the #1 organic ranking
Secured a national in-store Walmart rollout deal
Stabilized their ACoS at a super-profitable under-5% rate

The Results

Our strategy not only got Brandon back to where he was before – it took Jug Plug up to new heights too. His Amazon monthly revenue more than doubled compared to its previous best months. His ACoS was stabilized in the profitable under-5% range. And his huge 200%+ growth on Walmart.com secured him a national in-store rollout with the retail giant. With his brand back in the #1 spot and scaling profitably, Brandon now has the freedom to focus on what he does best: inventing the next great product.

About The Brand

Jug Plug was founded by inventor Brandon Kutcher to provide a simple yet strong cap for 5-gallon water jugs. What started as a clever solution to a common problem quickly got attention and he saw some early success on Amazon. But Brandon soon discovered that having a great product wasn’t enough when there was so much fierce competition out there.

His Patent-Pending Product Was Drowning In A Sea of Copycats

Brandon had successfully built Jug Plug from the ground up through hard work and believing in his great idea. But after seeing some initial success, his listing was flooded by over a thousand knockoff sellers. His sales suddenly vanished and his organic ranking got buried.

Brandon didn’t have enough time or experience in the Amazon ad platform to fight back effectively, and he realized he was watching his invention’s potential slip away.

Upon onboarding him, we quickly found a number of core issues and insights:

Massive Infringer Attack

Over 1,000 copycat listings had appeared, stealing his sales, destroying his market position, and making it impossible for customers to find his authentic product.

1 Losing All Ranking

Even after legally removing 90% of his infringers, Brandon’s organic rank never recovered, which left him invisible to shoppers looking for his product.

2 Runaway Ad Costs

His once-profitable 4% ACoS ballooned up when he was forced to bid against a flood of low-priced knockoffs, which made advertising unsustainable for him.

3 Stalled Walmart Expansion

A potential in-store deal with Walmart depended on Brandon’s sales figures remaining healthy, but his sales had completely flatlined.

4 Ineffective Campaign Structure

Ad budgets were burning out early in the day which meant missing prime traffic hours. This put a cap on sales exactly when the business needed every advantage it could get.

5 Repeat Stockouts & Bad Pricing

There was a lack of reliable inventory tracking and the products were set at a poor price point, which reduced sales even more and stopped Brandon regaining his organic rank.

6 How We Fought Back And Engineered A Full-Market Turnaround

Brandon had a winning product, but he needed help to get back control over his business. He needed a strategy that both protected his brand and allowed him to grow again.

Sophie Society stepped in, ran a full analysis of his business, and put together a plan that got Jug Plug back on top.

We Rebuilt The Entire Ad Account From Scratch

We created a new structure that included Exact-Match “Ranking” campaigns on the core keywords, Discovery campaigns to find new search terms, and ASIN-targeting campaigns to defend Brandon’s turf and overcome competitors.

1 We Launched A Coordinated Ranking Recovery Strategy

By combining hyper-targeted PPC on high-value keywords with our deep understanding of the ranking algorithm, we pushed Jug Plug from the bottom of the search results back to the #1 spot.

2 We Took Over And Scaled Their Walmart.com Channel

We applied our proven PPC methodology to his Walmart ads. This resulted in a 200%+ increase in sales which met the corporate buyer’s targets and secured Brandon the in-store retail launch.

3 We Optimized The Listing Based On Data From His PPC Reports

We reworked his product listing with new images, a demonstration video, patent-pending badges, and A+ Content. This educated customers, highlighted the product’s uniqueness and value, and increased the conversion rate.

4 We Dialed In Pricing, Inventory, And Profitability

We put inventory tracking in place to eliminate stockouts and tested pricing to find the sweet spot ($12.95) that maximized both the sales and profit – all while bringing ACoS back down to a sub-5% level.

5 We Put A Hands-Off Management System In Place

Through bi-weekly deep-dive calls and detailed reports, we gave Brandon all the info he wanted about his performance and freed him from doing daily bid management, so he could focus on creating new products.