From Overwhelmed And Unprofitable To 4X Revenue In 90 Days

From No Profit to Scalable & Margin-Protected Growth

Rebuilt campaign structure for profitability
Installed weekly PPC optimization cadence
Launched focused ranking campaigns

The Results

Within just 12 weeks, Hide&See grew from 6 to 25 units per day and increased revenue from $5,000/month to $20,000/month – all while protecting margin.

Every campaign was tightly managed, every dollar tracked, and profitability became predictable. Maddy didn’t just free up her time, she finally had clarity on what was working, why it worked, and how to scale it sustainably. For the first time, she felt confident doubling down on Amazon, knowing she had the right structure, the right strategy, and a team she could trust.

Today, she’s scaling with purpose – and momentum is still building.

The Brand

Hide&See is a children’s eye health brand founded by Maddy Scavone, an entrepreneur committed to making vision support accessible and fun for kids. Their flagship product is a line of colourful, comfortable eye patches designed to help with conditions like amblyopia – without the stigma or discomfort of traditional patches.

Selling Plenty But Profiting Little

They knew how to generate sales with PPC. They didn’t know how to generate profit with PPC.

Upon onboarding Hide and See, we immediately recognized a number of problems:

The PPC Campaigns Were Too Narrow

Hide&See did not have a diversity of campaign types, and their ad spend was too narrowly focused, preventing them from allowing Amazon the leeway to find them profitable sales placements

1 The Campaigns Were Not Being Optimized Properly

With so many other business responsibilities on her hands, Maddy was not able to spend the time to properly optimize her brand’s campaigns. Bids, bid adjusters, targets, creative, and other factors critical to fully optimized PPC were not being updated properly.

2 PPC Data Was Not Being Utilized

The PPC reports from Hide&See contained a treasure trove of information waiting to be utilized to increase profit margins, but nothing was being done with it.

3 Low Organic Ranking

The campaign structure Hide&See had in place was not leading to higher organic ranking, preventing the campaigns from generating more organic sales over time.

4 PPC Overhaul Engineered for Profitability

The brand was generating sales but profitability wasn’t following, and the PPC strategy wasn’t designed to fix that. With so many other parts of the business to manage, Maddy didn’t have the time or systems needed to make her PPC work profitably. After a full audit, Sophie Society built a plan focused on restoring margin, scaling intentionally, and giving Maddy confidence in every next step.

Here’s what we implemented: