Sophie Society Scaled Fit Face X’s Amazon Ads Profitably By 4X

4x ROAS and Renewed Confidence: The Sophie Society Strategy That Changed Everything

Rebuilt PPC Campaign Structure for More Effectiveness
Relaunched Product with New Targeting
Used Campaign Chaining To Double Down On Winning Keywords

The Results

Once Sophie Society stepped in, things moved fast. TACoS dropped from 27% to 14%, ROAS increased, and Fit Face X earned Amazon’s “#1 New Release” badge on its relaunched product.

Conversion rates hit 10% despite being in a competitive, review-sensitive category (and despite not technically selling “mouth tape”). Robert regained his confidence and scaled his ad spend, knowing it was finally working. Creatives were improved, campaigns were tightened, and every dollar was being tracked and optimized.

The brand is now back on track for growth with consistent performance, strong margins, and a trusted strategist (Pablo) leading the way. Robert was more than satisfied with the performance and now refers other Amazon sellers he knows to Sophie Society.

Fit Face X

Fit Face X is a wellness brand focused on sleep support and facial health, best known for its anti-snoring mouth tape. The brand does well by smartly positioning their products in competitive categories. With a growing product catalog and a focus on performance, the brand is scaling aggressively while keeping a lean and profitable operation.

Burned By Too Many Bad Agencies

Before working with Sophie Society, Fit Face X had tried different agencies and strategists, but were disappointed with all of them.

Unprofitable Ads & Unclear Structure

Their ad spend was growing, but so was their TACoS (peaking at 27%). Despite having a strong product, their Amazon campaigns didn’t have enough focus, profitability, and structure.

1 Their Best Keyword Were Buried

Their campaigns didn’t have alignment, their best keywords were buried below a sea of search terms, and there was no process in place for harvesting and graduating the best keywords.

2 Review and Rating Issues

Their original listing had too many bad reviews, and even after they relaunched their performance was shaky.

3 Bad Listing Conversion Rate

Their main and secondary images weren’t optimized for conversions, and the necessary infographics and text was missing on the photos. In addition, the A+ content and brand story module weren’t built out in a way that increased conversions.

4

The lack of clear guidance and wasted ad spend stalled the brand and left them uncertain about scaling further. They needed a partner who actually knew what they were doing.

PPC Structure & Strategy Got Us Profitable

When Sophie Society took over the account, we immediately saw Fit Face X needed structure, profitability, and focus. Robert was skeptical after working with different agencies who all overpromised and underdelivered, so our job was to fix the numbers and build up his trust in us through clarity, consistency, and results.

Here’s how we executed:

Campaign Chaining Keyword Architecture

We rebuilt with exact match “money keywords” in tightly segmented campaigns, then chained through the testing, scaling, and ranking stages so budget only went to proven profit-drivers.

1 Custom Creative + Review Shielding

We relaunched with objection-handling Sponsored Brand Videos and tailored product imagery to push back against early negative reviews, which boosted their click-to-conversion rates in under two weeks.

2 PPC Data Loop Budget Reallocation

We used our closed feedback system to recycle high-performing search terms into new campaigns while cutting waste within 48 hours, which in turn improved their margins without increasing total spend.

3 B2B Buyer Leveraging For Ranking

By targeting overlooked B2B buyers via Sponsored Brands for bulk orders and cheaper clicks, we accelerated keyword ranking faster than consumer targeting alone.

4 Live Weekly Bid Adjustments

We held weekly strategy calls applying audience bid modifiers in real-time, which gave Robert immediate optimisation, full transparency, and account confidence.